Choosing College

304 pages, 2019

This book is written for people who want to make better educational choices about college. The rankings, metrics, and analytics that we currently use to make those decisions are outdated and don't give us the information and context we need to make such a high-stakes decision.

Once you understand why you're going to school, the authors will help you make better educational choices. The research in this book illustrates that choosing a school is complicated.

By constructing more than 200 mini-documentaries of how students chose different post-secondary educational experiences, the authors explore the motivations for how and why people make the decisions that they do at a much deeper level.

Understanding the 'Jobs to Be Done' Theory

In Choosing College, Bob Moesta explores the 'Jobs to Be Done' theory. This theory suggests that students choose colleges based on what they believe the institution can do for them. It's not just about the prestige or the campus life, but about the perceived value and the expected outcomes.

Five Different Types of College Students

Moesta identifies five different types of college students in his book. These include the 'Help Me Step It Up' students, 'Help Me Do What's Expected of Me' students, 'Help Me Get Away' students, 'Help Me Extend Myself' students, and 'Help Me Get Into My Best School' students. Understanding these types can help you see where you fit in and what you want from your college experience.

The Importance of Self-Reflection

Choosing College encourages readers to take a look at their own motivations and expectations. It's not just about what college can offer you, but also about what you want to achieve and how you plan to get there. Self-reflection is a key part of making the right choice.

The Role of Parents and Mentors

Moesta also highlights the role of parents and mentors in the college decision process. He suggests that their guidance and support can be invaluable, but ultimately, the decision should be the student's. It's about finding the right fit for the individual, not fulfilling someone else's expectations.

The Value of a College Education

In the book, he also digs into the value of a college education. It's not just about getting a degree, but about gaining skills, experiences, and connections that can help you in your future career. College is an investment in your future, and it's important to choose wisely.

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